Colette Pomerleau

content creation

I’ve spent the last 10 years as a freelance creative, conceptualizing visual stories for brands, writing for culture and design publications, and managing communications for creative offices.

I’ve honed in on a narrative which celebrates inclusivity and imaginative storytelling, often with a focus on the “soft gaze”—the tender, quiet, vulnerable moments which reveal our shared humanity.

CONCEPT + CREATIVE DIRECTION

SELECTED CLIENTS

360 CAMPAIGN

The project reimagined O2's mobile tariffs by introducing an AI-powered subscription experience, addressing trust issues and revitalizing interest among Gen Z. A collaborative team launched a multichannel campaign featuring Ski Aggu as a brand hero, leveraging O2's strong cultural presence and showcasing AI's potential in mobile technology through engaging storytelling and innovative content on TikTok and Instagram. The campaign positioned O2 as a leader in the AI revolution, sparking excitement for a contract-free, AI-driven mobile future.

concept, mockups + strategy in collaboration with Tari Çalışkan

FAQ YOU

campaign activation

The project addressed the need for a centralized, safe space for young gamers to discuss important health issues like mental health, sexual health, and cancer prevention. A collaborative team launched FAQ YOU TV, a Twitch channel featuring the weekly late-night show "SAVE YOUR FAQING GAME," which combines interviews, gamified quizzes, and prizes to make health discussions engaging and entertaining. Through a mix of guest interviews, gameplay, and FAQ YOU-branded health resources, the show created a fun and evolving platform that resonated with Gen Z gamers.

concept, videography, design/mockups + strategy in collaboration with

Marharyta Borysova and Paula Smiri

Polaroid

social campaign

10 second Instagram story full of pastels and first date-feels to playfully promote Polaroid’s special release “Ice Cream” camera.

concept, photography, editing in collaboration with the talent, Sabina Moe

Captain Morgan

social campaign

SpätClub was developed by VICE / Virtue Agency, and aimed to create a unique cultural experience that resonated with Berlin's late-night community. We transformed 3 of Berlin's iconic Spätis into vibrant social hubs, blending art, music, and local culture.

Brand Manager: Sophie Wagler, Sebastian Jenkins

Creative Director: Nick Hopkins

Sr. Art Director: Johannes Jatho

Sr. Creative: Joao Emmerling

Account Director: Gemma Trounce

Agency Producer: Alex Nally

Agency Production Manager: Isabelle Gardiner-Smith

Director/DP: Borbala

Talent: Canel

Local Producer: Keda Breeze

1st AC: David Schlichter

Production Designer: Colette Pomerleau

Production Sound Mixer: Tvesti Valkova

Editor: Andrej Gontcharov

adidas

campaign activation

“Ball for All” was a campaign for the 2024 German women's national football team, which aimed to connect the team with their fans through community-driven, wholesome storytelling. A collaborative effort introduced the first adidas product launch: a symbolic ball that toured Germany, engaging fans and serving as a collective lucky charm for the team during the World Cup. The second launch featured the official team jersey, which players wore while participating in panel discussions on community and safe spaces, further deepening the bond between the team and their supporters.

concept + strategy in collaboration

with Lara Thul, Vladyslava Kovbasa,

and Ann Ider

true fruits x

DALUMA

art direction - socials

Merging two distinct wellness brands, I created mockups to establish a vibrant and cohesive visual identity for TrueDaluma’s Instagram.

This strategic union aimed to leverage Daluma’s commitment to authenticity and natural ingredients with True Fruits' innovative and exotic flavor combinations. This brand marriage is positioned to redefine and elevate brand image, creating a narrative that harmonizes the essence of wellness, bold visuals, plant power, and adventurous flavors.